What must not be included in advertisements for funeral services?

In the context of funeral service advertisements, misrepresentation of facts is not permissible. This principle is grounded in the necessity for transparency and ethical conduct in the profession. Misleading or false statements can result in significant legal consequences and damage to the reputability of the funeral service provider. It is imperative that all details, such as prices, services offered, and other crucial information, be presented accurately to ensure that consumers can make informed decisions.

While testimonials from clients, promotional discounts, and operational hours can all be included in advertisements, they must comply with regulations to ensure that they are not misleading. For instance, testimonials must reflect the experiences of actual clients and not be fabricated, while promotional discounts should be genuine offers that have no hidden conditions. Providing operational hours is also typically allowed to inform customers of availability. However, misrepresentation fundamentally undermines trust and violates ethical standards, hence its exclusion from permissible advertising practices.