What might cause an advertisement to mislead or deceive the public?

Making only a partial disclosure of facts can mislead or deceive the public because it creates a distorted view of the services offered or the terms associated with those services. When advertisements provide incomplete information, they can lead potential clients to form incorrect conclusions about the totality of what is being offered. Full transparency is essential in advertising, especially in industries like funeral services, where consumers rely heavily on accurate information to make informed decisions during difficult times.

In contrast, using simple language tends to improve comprehension and clarity, making it less likely to mislead. Employing technical jargon, while it may not be the most effective means of communication, does not inherently mislead if consumers can seek clarity from other sources. Providing clear statements about services promotes transparency and understanding, which is crucial in ensuring that consumers are well-informed.